Facebook is one of the most powerful forms of social media. With over a billion users on this network, it’s important that you know the power of your engagement. While you can’t cater to everyone, you want to find out the best way to reach your target audience.
Not only that, but when you start build stable customers, you should branch out to find what other people like as well. This is why you need the right Facebook ad to make this happen. Here are a few tips to get more engagement on your Facebook ads.
Knowing Your Target Audience
This is extremely important because without knowing the audience, how do you market an ad to a select group of people? You can determine these factors by looking at the location, gender, age, the type of user, etc. For example, if you have an ecommerce site with mobile products, you want to see how well you’ll do with mobile ads.
There are people who strictly use a mobile device to make a purchase. Their tastes might be a bit different than the average desktop users. Additionally, you have to see their age because they can be in the demographic of 15-30 years old.
A lot of people want to stay trendy in the market, so it’s important to have an ad that relates to them in a specific way such as a funny meme or even a spiritual video.
Creating the Right Ad
It’s important to know how the look and feel of your ad will affect things. Think of the small detail. Is your ad bold and colorful? Does it convey an attention grabbing message?
Is it mobile friendly? Of course, Facebook has its own parameters when it comes to ads, but you should always think of staying outside of the box. Your creative and conviction is what drives more engagement t the ads.
Don’t just limit yourself to pictures. You can always have a unique video display on deck to really appeal to all of the senses. You need to realize your strengths and how this can parlay to more engagement, traffic, and sales.
Quality is everything, so make sure you have great images that look appealing to the eye. When you standout, that helps you get more people to click on your ads.
Getting a Good Call to Action
You have options in this department. For some people, they gravitate towards an incentive. When you put in your ad, buy this and get 30% off.
People will go get that sale. Additionally, if you offer a free thing to go with the product as well. For full price, you can get what you want but they throw in a bit of prize like a free gift card or something. Sometimes, having an expiration date helps to speed things up quicker.
This way you get more buyers right away. Having the right Facebook ads will help you engage with your target audience. What are a few ways you like to engage in the ads? Post a line below.
I have tried creating ads just to get attention, however they were not targeted to my right audience. So there is a fine line.
A great call to action can entice people to either sign up or get a discount or do something. If you are lacking this, people might just glaze over your ad.